merchandising

英 [ˈmɜːtʃəndaɪzɪŋ]

美 [ˈmɜːrtʃəndaɪzɪŋ]

n.  推销; 展销; (根据受欢迎的电影、人物或事件而生产的)衍生产品; 相关产品的销售

现在分词：merchandising　

IELTSBEC经济

Collins.1 / BNC.21682 / COCA.27918

牛津词典

noun

• 推销；展销
  the activity of selling goods, or of trying to sell them, by advertising or displaying them
• （根据受欢迎的电影、人物或事件而生产的）衍生产品；相关产品的销售
  products connected with a popular film/movie, person or event; the process of selling these goods
  1. millions of pounds' worth of Batman merchandising
     价值数百万英镑的《蝙蝠侠》的衍生产品

柯林斯词典

• N-UNCOUNT (与影片、运动队、流行乐队等相关的)附带商品，文化衍生品
  Merchandisingconsists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group.
  1. We are selling the full range of World Cup merchandising...
     我们出售世界杯的所有纪念商品。
  2. The club says it will make increasing amounts from merchandising.
     俱乐部称会从衍生商品中获得越来越多的利润。
• N-UNCOUNT 推销;商品拓销;销售规划
  Merchandisingis used to refer to the way shops and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen.
  1. Company executives say revamped merchandising should help Macy's earnings to grow.
     公司主管说销售规划改进后应该能够帮助梅西公司提高收益。

英英释义

noun

• the exchange of goods for an agreed sum of money
  Synonym:sellingmarketing

双语例句

• The definition of inventory is applied to manufacturing enterprises as well as merchandising enterprises.
  存货的定义既适用于商业企业又适用于制造业企业。
• Should we use scramble merchandising? I think we can offer pharmacies, and photo processing.
  我们应该运用捆绑销售么？我认为我们可以提供药房和照片冲洗店。
• But more importantly, it provides them with valuable insight that can help them to refine their merchandising strategies.
  但更重要的是，这给零售商们提供了宝贵的洞察力，可以帮助它们完善其营销策略。
• Through innovative merchandising and packaging, our goal is to make your pump selection as easy as possible.
  通过创新的商品和包装，我们的目标是使您的水泵选型过程尽可能地容易。
• There are also the less positive aspects of Tourism-the traffic jams and merchandising.
  这种旅游也有一些不太好的地方交通堵塞和商品促销。
• However, the production of in store merchandising and advertising is a close-knit operation.
  然而，在商店销售的生产和广告是一个紧密的合作。
• It is now scrambling to fix the merchandising problems, and is going back to everyday low pricing.
  现在扰乱了修订推销的问题，回到了每天的低价。
• Perhaps more than in any other business, word-of-mouth recommendation is the most important means of merchandising restaurants;
  也许和其他企业不同，口头推荐是宣传餐馆的最重要的手段；
• I assume all this merchandising will be available?
  所有的广告都准备好了吧？
• The club says it will make increasing amounts from merchandising.
  俱乐部称会从衍生商品中获得越来越多的利润。